Sunday, May 10, 2020
Human Trafficking And Trafficking A Modern Day Form Of...
Human smuggling and trafficking: Did you know that women make up 66% of the worldwide trafficking victims? The victim is usually aged 8-18, and some are as young as 4 or 5. Human trafficking and smuggling is becoming the worldââ¬â¢s largest crime in the world. People that are caught up in these horrible crimes either end up in jail if caught, or dead. Trafficking is a compared to a modern-day form of slavery as it involves the exploitation of unwilling people through force. Karla Jacinto was one of many cases. She was raped over 43,000 times. Unfortunately, human trafficking and smuggling is a huge issue. Everyone needs to be aware of their surroundings and be more careful and alert wherever they go. What people donââ¬â¢t know is that it can happen so close to you and you wouldnââ¬â¢t know until it happens. Human Smuggling is facilitation, transportation; attempted transportation or illegal entry of a person (s) across an international border. Trafficking is compared to a m odern-day form of slavery. It involves the exploitation of unwilling people through force. Human smuggling is usually done with consent of the people being smuggled, they usually pay for it. This could happen with someone that wants to get into the States without going through the whole process. On the other hand, trafficking is often used for purposes of sexual exploitation. Human trafficking can happen in many ways. Studies have proven that 46% of human trafficking is prostitution. Trafficking is used more forShow MoreRelatedHuman Trafficking : Modern Day Form Of Slavery Essay1698 Words à |à 7 PagesHuman Trafficking: The Modern-Day Form of Slavery Laura Gomez Case Western Reserve University On October 6, 2016, the CEO of the Backpage.com was arrested in Texas on allegations of sex trafficking and pimping involving underage victims (Fernandez, 2016). In Los Angeles, 153 prostitution-related arrests were made along with the rescue of 10 victims forced into the sex trade (Evans, 2016). A human trafficking sting in Texas, headed by McLennan County Sherriff s Office and the Homeland SecurityRead MoreHuman Trafficking Is A Modern Day Form Of Slavery1393 Words à |à 6 PagesDo you know what human trafficking is? Well, human trafficking is just another name for modern slavery. à Different medias, like television shows and movies, make it look like human trafficking only happens in foreign countries or to foreign citizens. à That however, is dangerously untrue. à It is one of the biggest crime industries in America, behind drug and arms dealing. à Itââ¬â¢s happening right in our backyard, human trafficking is extremely prevalent in big American cities and states w ith internationalRead MoreHuman Trafficking : A Modern Day Form Of Slavery1591 Words à |à 7 PagesHuman trafficking is a billion dollar industry and is arguably the fastest growing criminal enterprise in the world. It exists in every country. Itââ¬â¢s victims are both old and young, black and white, and spans every socioeconomic bracket. The Department of Homeland Security defines human trafficking as, ââ¬Ëa modern-day form of slavery involving the illegal trade of people for exploitation or commercial gainââ¬â¢ (What Is Human Trafficking?). While people are trafficked for a majority of reasons, the mostRead MoreHuman Trafficking Is A Form Of Modern Day Slavery1147 Words à |à 5 Pages Human trafficking is a form of modern day slavery that involves the buying and selling of human beings. Although human trafficking is highly illegal The United Nations estimate that 2.5 people are trafficked every year (2008). Most victims of human trafficking are from Asia, Slavic European nations and Central America (Thio Taylor 2011).These victims may be tricked into leaving their countries with false promises of a better life. Once imprisoned the victims are told they now have large debtsRead MoreHuman Trafficking : A Modern Day Form Of Slavery1232 Words à |à 5 Pages Human trafficking is a worldwide issue that continues to pose problems to many countries including the United States of America. As technology continue to improve, it is very easy for a pimp or trafficker to sit in one state and connect with a victim in another state. People are been trafficked for many reasons, one of which is sex. As victims of sex trafficking suffers with emotional, physical, sexua l and psychological abuse and manipulation, they are often afraid to report their traffickersRead MoreHuman Trafficking Is The Modern Day Form Of Slavery1845 Words à |à 8 PagesHuman Trafficking in America Cindy Vann Term Paper for Social Science 180 Diversity in the United States On-line Course # 71032 Submitted to: Professor Leal November 14, 2015 CERTIFICATION I hereby certify that: this term paper, entitled Human Trafficking in the United States, is exclusively the result of my own original library research, thinking, and writing. I wrote this paper for Social Science 180 to satisfy the requirement. No part of the paper was copied or paraphrasedRead MoreHuman Trafficking : A Form Of Modern Day Slavery2259 Words à |à 10 PagesLiu Mrs. D English 3 5/9/2016 Issue on Human Trafficking Stott and Ramey stated in their journal: ââ¬Å"Human Trafficking described as a form of modern-day slavery, human trafficking tremendously violates the rights of its victims. Human trafficking is quickly becoming one of the fastest-growing business of organized crime. Bales and Lize explained that human trafficking is a means by which people are brought into as well as maintained in, slavery and forced labor. It is an actual process of enslavementâ⬠Read MoreHuman Trafficking : A Form Of Modern Day Slavery1339 Words à |à 6 Pages Trafficking in persons or TIP, ââ¬Å"is a form of modern day slaveryâ⬠(Womenââ¬â¢s Bureau 2002). ââ¬Å"Traffickers often prey on individuals who are poor; frequently unemployed, or underemployed, and who may lack access to social safety nets. Victims are often lured by traffickers with false promises of good jobs and better lives, and then forced to work under brutal and inhumane conditionsâ⬠(Attorney General). TIP ââ¬Å"involves the use of violence, threats or deception to create a pliant and exploitable work forceâ⬠Read MoreHuman Trafficking : A Form Of Modern Day Slavery1394 Words à |à 6 PagesHuman trafficking, a form of modern-day slavery, is the third largest money making venture in the world; 2.5 million out of 8.1 million of forced labor are sex trafficked and 1.7 million of women and girls are in commercial sexual exploitation (Stone 320). When it comes to human trafficking, it can happen to anyone and anywhere. Many female victims are sexually explo ited because women and girls under the age of 18 are lured and misled by promises of employment, leaving their home and considerationRead MoreHuman Trafficking : A Form Of Modern Day Slavery2794 Words à |à 12 PagesHumans have been enslaving each other for thousands of years due to lack of opportunities without having an education. Human trafficking is seen as a form of modern day slavery that enslaves over 20.9 million people in every culture and in almost every country worldwide (Cecchet, 2014). It is even published in the Bible, ââ¬Å"Your male and female slaves are to come from the nations around you; from them you may buy slavesâ⬠, (Leviticus 24:44, p. 68). Human trafficking has become more of a cultural problem
Wednesday, May 6, 2020
Edhec Family Business Free Essays
Family business How to apply your MBA learning in your family business? There are a few EDHEC Global MBA participants who decided to study in this program to search for better understanding of business disciplines in order to improve their quality as managers with the main goal of returning to their countries and continue their family business. Family business can be very large, a big example is Walmart that even after 43 years and being the third largest company in the world, the Walton family still owns 48% of the stake. However, most cases of family business still relate to medium or smaller sizes. We will write a custom essay sample on Edhec Family Business or any similar topic only for you Order Now The good thing about a family business is that it has a strong sense of commitment and honor from the members. Family businesses are more likely to last because there will always be an effort on the part of the family members not to let it die or fade related to their inner values. Brazilian candidate, Andressa Lass Santos provides us with her testimony on her family business case: ââ¬Å"The EDHEC MBA program has been helping me gain a broader perspective in relation to several business facets such as leadership, accounting, management, studying the local economy and the industry and how to combine them all in a strategic manner. Every class has been helping me come up with ideas and is making me notice flaws that I had never perceived before, as well as areas where there are room for improvements in my family business. My father started a construction company and asphalt plant 25 years ago in Curitiba, Brazil. He is an engineer and agrees with me that if I gain more management skills it would be very useful for the company, since he has little time to invest in that, and in fact he is beginning to think to step out of the picture and work more as a counselor. As each single class goes by, I learn something new and try to think how to implement in our family business. My ideas arise from the hiring process, motivations of the employees until thinking globally of macroeconomics and strategically trying to apply how we could possibly expand our business or even find new ideas related to it, such as maybe starting another business or company that could support the construction company. For that reason I will choose the Entrepreneurship track in the MBA program, I believe it is the track that I will most benefit from when thinking about my family business and how we want to expand it. â⬠How to cite Edhec Family Business, Essay examples
Thursday, April 30, 2020
Positive Psychology Chronicle A Retrospective at the Results
Table of Contents Introduction Positivity Ratio Assessment Satisfaction with Life Scale Resolution Chart Strengths Finders Assessment Summary and Conclusion References Introduction Because of the negative factors that have the most deplorable impact on most people nowadays, positive psychology as a means of letting a certain amount of positive emotions into peopleââ¬â¢s lives is absolutely inevitable.Advertising We will write a custom essay sample on Positive Psychology Chronicle: A Retrospective at the Results specifically for you for only $16.05 $11/page Learn More Once considering the specifics of oneââ¬â¢s character and realizing the issues that prevent the given person from efficient work and the relaxation, one can come up with specific ideas on how to improve the existing situation. With the help of the given chronicles, the mechanisms of peopleââ¬â¢s emotions and the change in the latter can be approached. Thus, analyzing the peculia rities of peopleââ¬â¢s strengths, one is likely to come to certain conclusions about the role of positive psychology in the modern life and its impact on people. Positivity Ratio Assessment Allowing me to assess the emotional state that I am most often in, the given activity offers rather fruitful discoveries concerning my own character and the main features of the temper. Although the given test suggests only the figures that imply quite concise information, the Positivity Ratio Assessment is a perfect way to learn if the situation requires certain improvement. The Positivity Ratio Assessment allowed me to evaluate the degree of positivity in my vision of the world. Providing a statement and offering me to evaluate how close to the truth the given statements are, the test allows to single out certain features of my character. The test helped me to figure out how positive my thinking is. It is important to mark that in the given assignment, it is quite essential that five variati ons of answering the question are offered so that the results of the test could be more precise and, therefore, more credible. However, it is still worth keeping in mind that, even answering the questions of the test, one might not be sincere enough.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the obtained results, the score equals 1.17, which means that certain improvements should be made. Positioned as the ââ¬Å"tipping pointâ⬠(Fredrickson 2009) of the test, score 1.17 presupposes that certain progress towards a more positive life perception can be made. Satisfaction with Life Scale I must mark that Satisfaction with Life Scale questionnaire presupposes much more room for specific clarifications and comments on each of the questions, and, thus, a larger variety of results. The score that was the result of answering each of the questions made 31, since the points from 1 to 6 were labeled as ââ¬Å"Strongly Agreeâ⬠(as cited in Snyder, Lopez Pedrotti, 2011, p.130), while the last question concerning the changes that could have been made in my life and implying the regrets of the past were labeled as ââ¬Å"Slightly Agreeâ⬠(as cited in Snyder, Lopez Pedrotti, 2011, p.130). It was rather peculiar to find out that my life was not quite satisfactory for me; in addition, I managed to make certain assumptions on how to make my life better. It seems that I should use the opportunities that I have to achieve the desirable state. However, I think that the questions should be more subtle, which will help in obtaining more precise results. Resolution Chart Speaking of the Resolution Chart offered by Nicole Zuber (Capella University, n.d.), one should explain that, allowing to draw the plan for the future and outline the goals, the given scheme also allows to track the efficiency of the performance and the ability to follow the plan. According to the r esults mentioned in the chronicles, two goals were made, namely, learning about the current innovations in the specified sphere of psychology and marking the stages of the progress in a specific diary. It must be admitted that, though the information concerning the innovations has been obtained, I did not fill in the diary, which means that I will have to work on my persistence and organization skills. However, I can still assume that my organizational skills require certain training, whereas the communicative skills are already well developed, according to the results of the test. Therefore, I will have to approach scheduling and planning in a more responsible manner.Advertising We will write a custom essay sample on Positive Psychology Chronicle: A Retrospective at the Results specifically for you for only $16.05 $11/page Learn More Strengths Finders Assessment According to the results that have been recorded in the StrengthsFinder 2.0 Report (2011), the most essential strengths that the author of the given paper possesses are the creativity and the ability to take immediate decisions. However, according to the test, there is certain lack of diligence and a bit of absent-mindedness that accompanies the given qualities. Speaking of the rest of the strengths that the StrengthsFinder 2.0 has indicated, namely, the Restorative, the Includer, the Arranger, Positivity, and the Achiever, one must mention the agility and the ability to arrange things into an orderly plan. In addition, the given test indicates that the author of the paper is positive and tending to achieve the established goals, which means that the author of the given paper should focus on the organizational skills and at the same time train composure and the ability to relax. However, since the test does have certain limitations concerning the number of questions and the areas covered, the results are not to be considered as the ultimate truth. Summary and Conclusion S ummarizing the experience that I have obtained, I must mention that the research was a means to analyze my personal features of character better. Moreover, I managed to find out what major improvements I have to make. After assessing my strength and weaknesses, I am finally able to choose the strategy that will help me in my professional and academic life. References Fredrickson, B. (2009). Positivity Self Text. PositivityRatio.com. Retrieved from: http://www.positivityratio.com/single.php Resolution Chart. (n.d.). Retrieved from http://media.capella.edu/CourseMedia/PSYC4110/positivePsycology/chronicle.html?unit=3Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Positive Psychology Chronicle: A Retrospective at the Results was written and submitted by user Jacob H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Saturday, March 21, 2020
Major General Benjamin Grierson in the Civil War
Major General Benjamin Grierson in the Civil War Benjamin Grierson - Early Life Career: Born July 8, 1826 in Pittsburgh, PA, Benjamin Grierson was the youngest child of Robert and Mary Grierson. Moving to Youngstown, OH at a young age, Grierson was educated locally. At the age of eight, he was badly injured when he was kicked by a horse. This incident scarred the young boy and left him afraid of riding. A gifted musician, Grierson began leading a local band at age thirteen and later pursued a career as a music teacher. Traveling west, he found employment as a teacher and band leader in Jacksonville, IL during the early 1850s. Making a home for himself, he married Alice Kirk on September 24, 1854. The following year, Grierson became a partner in a mercantile business in nearby Meredosia and later became involved in Republican politics. Benjamin Grierson - The Civil War Begins: By 1861, Griersons business was failing as the nation descended into the Civil War. With the outbreak of hostilities, he joined the Union Army as an aide to Brigadier General Benjamin Prentiss. Promoted to major on October 24, 1861, Grierson overcame his fear of horses and joined the 6th Illinois Cavalry. Serving with the regiment through the winter and into 1862, he was promoted to colonel on April 13. Part of the Union advance into Tennessee, Grierson led his regiment on numerous raids against Confederate railroads and military facilities while also scouting for the army. Displaying skill in the field, he was elevated to command a cavalry brigade in Major General Ulysses S. Grants Army of the Tennessee in November. Moving into Mississippi, Grant sought to capture the Confederate stronghold of Vicksburg. Seizing the town was a vital step towards securing the Mississippi River for the Union and cutting the Confederacy in two. In November and December, Grant began advancing along the Mississippi Central Railroad toward Vicksburg. This effort was cut short when Confederate cavalry under Major General Earl Van Dorn attacked his main supply depot at Holly Springs, MS. As the Confederate cavalry withdrew, Griersons brigade was among the forces that mounted an unsuccessful pursuit. In the spring of 1863, Grant began planning a new campaign which would see his forces move down the river and cross below Vicksburg in conjunction with efforts by Rear Admiral David D. Porters gunboats. Benjamin Grierson - Griersons Raid: To support this effort, Grant ordered Grierson to take a force of 1,700 men and raid through central Mississippi. The goal of the raid was to tie down enemy forces while also hampering the Confederates ability to reinforce Vicksburg by destroying railroads and bridges. Departing La Grange, TN on April 17, Griersons command included the 6th and 7th Illinois as wells as 2nd Iowa Cavalry regiments. Crossing the Tallahatchie River the next day, the Union troops enduring heavy rains but met little resistance. Eager to maintain a fast pace, Grierson sent 175 of his slowest, least effective men back to La Grange on April 20. Learning of the Union raiders, the commander at Vicksburg, Lieutenant General John C. Pemberton, ordered local cavalry forces to intercept them and directed part of his command to guard the railroads. Over the next several days, Grierson used a variety of ruses to throw off his pursuers as his men began disrupting the railroads of central Mississippi. Attacking Confederate installations and burning bridges and rolling stock, Griersons men created havoc and kept the enemy off balance. Repeatedly skirmishing with the enemy, Grierson led his men south towards Baton Rouge, LA. Arriving on May 2, his raid had been a stunning success and saw his command only lose three killed, seven wounded, and nine missing. More importantly, Griersons efforts effectively distracted Pembertons attention while Grant moved down the west bank of the Mississippi. Crossing the river on April 29-30, he embarked on a campaign that led to Vicksburgs capture on July 4. Benjamin Grierson - Later War: After recovering from the raid, Grierson was promoted to brigadier general and ordered to join Major General Nathaniel Banks XIX Corps at the Siege of Port Hudson. Given command of the corps cavalry, he repeatedly skirmished with Confederate forces led by Colonel John Logan. The city finally fell to Banks on July 9. Returning to action the following spring, Grierson led a cavalry division during Major General William T. Shermans abortive Meridian Campaign. That June, his division was part of Brigadier General Samuel Sturgis command when it was routed by Major General Nathan Bedford Forrest at the Battle of Brices Crossroads. Following the defeat, Grierson was directed to take command of Union cavalry in the District of West Tennessee. In this role, he took part in the Battle of Tupelo with Major General Andrew J. Smiths XVI Corps. Engaging Forrest on July 14-15, Union troops inflicted a defeat on the daring Confederate commander. On December 21, Grierson led a raiding force of two cavalry brigades out against the Mobile Ohio Railroad. Attacking a dismounted part of Forrests command at Verona, MS on December 25, he succeeded in taking a large number of prisoners. Three days later, Grierson captured another 500 men when he attacked a train near Egypt Station, MS. Returning on January 5, 1865, Grierson received a brevet promotion to major general. Later that spring, Grierson joined Major General Edward Canby for the campaign against Mobile, AL which fell on April 12. Benjamin Grierson - Later Career: With the end of the Civil War, Grierson elected to remain in the US Army. Though penalized for not being a West Point graduate, he was accepted into the regular service with the rank of colonel in recognition for his wartime achievements. In 1866, Grierson organized the new 10th Cavalry Regiment. Composed of African-American soldiers with white officers, the 10th was one of the original Buffalo Soldier regiments. A firm believer in his mens fighting ability, Grierson was ostracized by many other officers who doubted the African Americans skills as soldiers. After commanding Forts Riley and Gibson between 1867 and 1869, he selected the site for Fort Sill. Overseeing the new posts construction, Grierson led the garrison from 1869 to 1872. During his tenure at Fort Sill, Griersons support of the peace policy on the Kiowa-Comanche Reservation angered many settlers on the frontier. Over the next several years, he oversaw various posts along the western frontier and repeatedly skirmished with raiding Native Americans. During the 1880s, Grierson commanded the Departments of Texas, New Mexico, and Arizona. As in the past, he was relatively sympathetic to the plight of Native Americans living on the reservations. On April 5, 1890, Grierson was promoted to brigadier general. Retiring that July, he split his time between Jacksonville, IL and a ranch near Fort Concho, TX. Suffering a severe stroke in 1907, Grierson clung to life until finally dying at Omena, MI on August 31, 1911. His remains were later buried in Jacksonville. Selected Sources HistoryNet: The Grierson RaidTSHA: Benjamin H. Grierson Hard Party: Benjamin Grierson
Wednesday, March 4, 2020
Profile of John E. DuPont
Profile of John E. DuPont John E. du Pont was a sports wannabe who inherited millions and bought status into the sporting world that his own physical capabilities could have never achieved. Olympic champion David Schultz, in need of financial sponsoring, lived at du Ponts wrestling camp, a decision that ultimately cost him his life. DuPonts Fortune John E. du Pont, great-grandson of E.I. du Pont, is the heir to the du Pont fortune that was worth over $200 million. After the death of his mother in August 1988, he turned his 800-acre estate in Delaware County, Pennsylvania into a wrestling camp for professional wrestlers. du Pont was also the main benefactor of amateur wrestling in the United States during that time. Paranoid Visions People who spent time around du Pont described his behavior as bizarre. Throughout the years he changed from being odd to increasingly unstable. du Pont was hallucinating that the trees on his property were moving around. He also razor wired his attic because he thought people were going to break in and kill him. His ex-wife complained that during their short marriage from 1982 to 1985, du Pont accused her of being a spy and pointed guns to her head. David Schultz David Schultz was an Olympic champion wrestler who was living on the du Pont property. On January 6, 1996, John du Pont shot several bullets into Schultz, killing him. Reasons for his actions are still unknown. The Stand Off After du Pont killed Schultz he barricaded himself inside his massive mansion. Police negotiated with the 56-year-old du Pont for two days. On the second day, the temperature was extremely cold so the police disabled the homes heating. du Pont exited his home to investigate what was wrong with his heater and the police were able to overcome him and take him into custody, charging him with murder. DuPonts Trial During du Ponts trial, it was determined that he was mentally ill. He was found guilty of third-degree murder and sentenced to up to 30 years in prison or a mental institution; whichever best fits his mental state until he completes his sentence. He was also required to reimburse Delaware $742,107 for trial costs. Personal Information: Born - 1938Birthplace - FranceGender - MaleReligion - UnknownEthnicity - White Criminal Record: 1988 - Sexual Harassment - Lawsuit filed by Andre Metzger.Feb. 26, 1997 - Assault - Pointing his gun at a security consultant.Feb. 26, 1997 - Murder - Shot and killed Olympic wrestler David Schultz.
Monday, February 17, 2020
Movie Spider-Man Essay Example | Topics and Well Written Essays - 1750 words
Movie Spider-Man - Essay Example There are intriguing questions to argue with. First, is the scenario where Peter Parker, the main character played by Toby Maguire, allowed a criminal to escape carrying loads of cash in return to the bitterness that his prize money was not awarded to him when he won in the wrestling match. Is it morally advisable to let a criminal escape' Realising afterwards that the criminal who escaped was the same person who happened to kill his uncle, a great remorse hounded Peter until the third instalment of Spider-Man was released. What if his uncle spared the death' Would the situation be reversed' Would he finally think that it's alright to let the criminal go' Next, Peter's strange powers because of the bug-biting scene made his nerdy personality made him even more shut from the world and he had more reasons to hide his identity. Perhaps that is one reason why some people misunderstood him. But Maguire was able to furnish his character until the end with the innocent face that captured th e hearts of its viewers especially mothers and young girls. A marvel counterpart to DC's Superman is Spider-Man. In real life, Spider-Man is Peter Parker, who is a freelance photographer for the Daily Bugle. (Anderson, Howard, 1997, p.104) Spider-Man is a story of a not-so-nerdy teenager who happens to snatch the admiration of his best friend Harry (portrayed by James Franco) because of Science quiz bee champ personality. He was the kind of a guy who's being bullied in school and couldn't confess his love for Mary Jane who from the start of the movie has already captured the heart of the young hero. His life is an ordinary school guy who has been orphaned by his aunt and uncle in a suburban housing project. He met his luck on a laboratory runaway when a radioactive spider bit him. (IMDB, 2002) Then, no one could ever imagine how his life changed. He gained his confidence, willing to woo to his dearest one whom he loved since he was six. The girl, MJ was just living next door. It took him years for him to be able to find chance to display his affection by beating the bullies which happen to be one of them is the boyfriend of MJ. The physical changes such as clear eyesight and bigger physique, the ability to crawl on walls and jump over buildings do not change him mentally and emotionally. Peter acquired a superhuman strength and super-fast reflexes, and he developed a precognitive sense that warned him of approaching danger. (Hammer2Fall, cited in IMDB, 2002). Peter realised that with such powers he can win MJ so he used it to make money. But after his uncle is killed, Peter promised to stop the criminals that killed his uncle. Later on, he devised a suit to continue chasing after evildoers by using his powers. But the domination of good over bad didn't last long. An eccentric millionaire Norman Osborn administered a performance enhancing drug on himself and his maniacal alter ego Green Goblin emerged. The twist emerged when Peter was unaware that Goblin is Norman Osborn, portrayed by Willem Dafoe, the father of his best friend, Harry. Here, Peter faces a dilemma. Peter must now juggle three things in his life: his new job at a local newspaper under a
Monday, February 3, 2020
Marketing Spotlight HSBC Case Study Essay Example | Topics and Well Written Essays - 1000 words
Marketing Spotlight HSBC Case Study - Essay Example The essay "Marketing Spotlight ââ¬â HSBC Case Study" presents a marketing spotlight on HSBC in the form of answers to the questions asked in the exercise and also some discussion points pertaining to HSBC global branding & marketing strategy. The primary success factor of HSBC has been their emphasis on localization of the HSBC brand.Their strategy of localization has helped them to build local competitive advantages in the regions of their operations such that they could compete effectively with the local players of the region. A deeper insight into this strategy reveals that the efforts are directed towards becoming the consumerââ¬â¢s expert on cultural knowledge of the nation thus getting deep visibility into financial opportunities in the country hidden in the personality & motivation of the end consumers that are normally invisible to other outsiders. The localization model of HSBC is supported strongly by their global technology system called Hexagon Infrastructure havin g foundations laid way back in 1983 and subsequently key enhancements implemented in 1987, 1989, and 1994. HSBC owns one of the most sophisticated & efficient banking transactions & customer service management systems of the world. Internet Banking is a powerful mean of enhancing competitive advantages that should be informative, communicative & transactional as per the local customer needs. HSBC is one of the few foreign banks that are able to compete effectively with the local banks in Malaysia & Thailand.
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