The Financial Analysis Of Mcdonalds

The Financial Analysis Of Mcdonalds Ray Kroc gained the rights of McDonalds restaurant in 1954. This restaurant was based in California, USA. After being unsuccessful at Des Plaines restaurant Ray Kroc achieved a multitude of success in McDonalds after buying it out from McDonald brothers. McDonalds was made public in the year 1965 via the stock exchange. McDonalds was introduced in the stock exchange with 100 shares totaling at 2250 USD. Their success brought them up to 4.7 million stocks as of today. McDonalds have opened around 33000 restaurants worldwide. The main focus of their restaurants is towards franchising which has brought them revenues in terms of sales as well as renting. Currently 80% of McDonalds are franchises around the world with franchising cost around 45000 USD per license. They have succeeded to expand their company in more than 100 countries around the world. 2.1 Current Situation McDonalds have worked hard throughout years to attain a respectable position amongst the world fast food chains. They have managed to perform better in the face of sustained pressure. This has helped them to achieve the top position amongst the worlds fast food companies. McDonalds current situation is very stable. After going through the introductory passage it would be hard to imagine otherwise. With a huge number of restaurants all around the world it can be safely said that McDonalds is doing very well. This was not the case in the year 2002 when McDonalds faced their first overall loss after over 35 years in business. Being a strong company they did not bend in face of problems rather they planned a strategy to get out of this dilemma by electing a new CEO. Cantalupo, the new CEO, focused on the problem and introduced a new strategy known as the plan to win strategy. Under his guidance the company achieved customer satisfaction and improved operating of their current franchises as well as standardizing the future franchising. This strategy raised standards and helped McDonalds to achieve a share price of around 80 thousand dollars in the year 2010. The board of directors made this strategy as one of their core plans because of it doing so well. I nvestors now take McDonalds as a safe place and put their money in McDonalds shares considering that McDonalds will not see another recession if they continue acting on their policies. This can be seen in the revenues of McDonalds. Their revenues have increased from 20,895 million dollars in 2006 to 24,075 million dollars in 2010 and are still increasing. Their continuous success is a result of their introducing new products and even new product lines as they have done by introducing McCafe drink lines containing different types of coffees and teas. This line of products has taken McDonalds in cafeteria market and is rivaling Starbucks in USA. This has resulted for them to have a stable place in the market and in the stocks as well. 2.2 Business Planning and Strategy In McDonalds there is a strategy named Plan to Win since 2003. This plan to win in the industry exist till now and it forced McDonalds to have 32 months of global comparative positive sales which is the longest strip for the last 25 years. To say more, company has had a growth which in general lies above the industry average growth. To get better understanding about the current strategy of the company, let take a look what is the Plan to Win? It is nothing else except 5Ps that are behind the Plan to Win, it includes: People, Place, Product, Price, and Promotion. The 5Ps are trying to perceive every thinkable angle of the company, and have ways to improve everything, from refurbishing old shops, to maintenance Wi-Fi for customers, setting the right mood with music and creating deli menus to cope with the bad publicity. Promotion Products Im loving it worldwide campaign Billboards, internet, TV, all advertising in general Broaden the selections McDonalds Food Studios Superior supplier practices High product standards McCafe Examples: Rice burger, fruit and walnut salad Price High quality food at a reasonable price Value menus Premium selections Place People Refurbishing stores New music Wi-fi Flatscreens Developed training and hospitality programs to teach our people the skills they need to deliver great service Computer based training -Restaurant Operations Improvement Process (ROIP) Their main efforts are in a direction of maintenance of their unique firm power, and creation of the additional added cost through experience to keep and develop their shares in the American market. Companys newest leading addition of industrial line is the McCafe. The McCafe have a target audience of those who would like something else than regular soft drinks, or probably only wants some coffee. Using this new strategy and an industrial line McDonalds tries to seize shares of the market in the industry of coffee industry, which mainly operates Starbucks. It is courageous strategy, where they have an experience minimum, but however it is strategy which is supported by a considerable quantity of their forces. They already have global network of suppliers and one of the most influential brands in the world. Their marketing has focused on two separate things: first, coping with the effects of the obesity through marketing and a new healthier product category and second, increasing brand awareness to maintain and develop market shares. While supervising the result (outcome) of McDonalds has carried out strategy the last years, then the financial data speaks in own language. Development of the incomes which are above development of the market means that they increase the shares in the market. When supervising of their edges of total profit, then since performance of Plan to Win has increased edge more than forty percent. It shows that McDonalds till now have correct forces and strategy to outmanoeuvre any problems of fatness. McDonalds should study their basic products in the future. As changing requirements and instructions from clients and the governments appear, then at McDonalds there would be a big advantage of being preventive on these questions. Now they were some of the slowest in the industry to get rid of their trans-fat to make French fries which sends a bad signal on not caring about their clients. On all questions of public health services they, apparently, have very jet manner, still precisely knowing what to make with a problem. If they have to change and expand the research of these areas, the pure size and resources could give easily to them the big push up in CSR competencies and the general image in comparison with their competitors. But as it now, their research some kind of weakness as they concentrate more on research in decorating than in full healthy meal. It isnt intended these that they should change the basic products as a cheeseburger, big Mac and French fries, but rather plac ing some resources in creation of the basic of more healthy products. Thus, they also would deal with some of their weaknesses and would construct protection against future threats. 2.3 Performance Analysis Financial data can be used to analyse the performance of a company. In this manner, McDonalds performance can be analysed through their balance sheet over the period of three years. Different ratios are used in this analysis and these ratios are then used to compare the performance of McDonalds over time with regards to standards. All companies are bound by law to submit their financial statements at the end of each year. This helps analysts to observe the cause and effect relationships in the financial data provided by the company. Following is detailed analysis of McDonalds Corporation with help of their balance sheet. This data has been taken from the financial statement McDonalds submitted on their website. Balance sheet Period Ending Dec 31, 2010 Dec 31, 2009 Dec 31, 2008 Assets Current Assets Cash And Cash Equivalents 2,387,000 1,796,000 2,063,400 Short Term Investments Net Receivables 1,179,100 1,060,400 931,200 Inventory 109,900 106,200 111,500 Other Current Assets 692,500 453,700 411,500 Total Current Assets 4,368,500 3,416,300 3,517,600 Long Term Investments 1,335,300 1,212,700 1,222,300 Property Plant and Equipment 22,060,600 21,531,500 20,254,500 Goodwill 2,586,100 2,425,200 2,237,400 Intangible Assets Accumulated Amortization Other Assets 1,624,700 1,639,200 1,229,700 Deferred Long Term Asset Charges Total Assets 31,975,200 30,224,900 28,461,500 Liabilities Current Liabilities Accounts Payable 2,916,400 2,970,600 2,506,100 Short/Current Long Term Debt 8,300 18,100 31,800 Other Current Liabilities Total Current Liabilities 2,924,700 2,988,700 2,537,900 Long Term Debt 11,497,000 10,560,300 10,186,000 Other Liabilities 1,586,900 1,363,100 1,410,100 Deferred Long Term Liability Charges 1,332,400 1,278,900 944,900 Minority Interest Negative Goodwill Total Liabilities 17,341,000 16,191,000 15,078,900 Stockholders Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock 16,600 16,600 16,600 Retained Earnings 33,811,700 31,270,800 28,953,900 Treasury Stock (25,143,400) (22,854,800) (20,289,400) Capital Surplus 5,196,400 4,853,900 4,600,200 Other Stockholder Equity 752,900 747,400 101,300 Total Stockholder Equity 14,634,200 14,033,900 13,382,600 Net Tangible Assets 12,048,100 11,608,700 11,145,200 Currency in USD 2.4 Recommendations Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage of organic food industry popularity (develop new products for new segments); Advantage of human health problems (improvement of products). Reduction of employee training spending (lowering employee turnover). In order to reduce of employee training spending and to lower turnover, we would like to suggest: To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast; To train new employees using Big Brother principle. New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day. To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, Employee of the week (month) competition and etc.; also employer should take a look of what employee is expected from employer and try to solve that, ex. Maybe employee is not expected to get premium every month, but for good and loyal working he would like that the company would pay his child studies fee after 5 years. Taking advantage of organic food industry popularity (develop new products for new segments); McDonalds is not that company, who suggest the most organic food, so they can try: To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price. To be in a partnership with scientists and doctors in order to take care of their customers heath. Everybody knows that organic food makes people feel better and healthier; also it affects nature in a good way. McDonalds declares that everything is for customer, so it must take an advantage of organic food popularity and make their customers to live healthier and in more natural way. To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonalds food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonalds food effect customers health and all the nature about them. Advantage of human health problems (improvement of products) McDonalds is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonalds should: Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards. Be in a contact with suppliers, who supply products for McDonalds food and always check if the products is natural, high standard and healthy for all of age customers. Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what is the best for all possible customers. 2.5 Conclusions The financial analysis of McDonalds says that the recovery of McDonalds after the global crises seems to be surprisingly fast and the sales growth rate continues to increase. It tries to improve customer metrics by which it can follow and decide what are the changes in the customers needs and wants, how they can satisfy these issues. The most important thing is to think globally but act locally. The later stage of the second part proposes companys current strategy. McDonalds has a specific Plan to win current strategy since 2003. These are 5Ps that are behind the Plan to Win, and it includes: People, Place, Product, Price, and Promotion. As changing requirements and instructions from clients and the government, McDonalds should study their basic products in the future.

Blood Disorder

Blood Disorders Carl Jones HCA/240 November 20, 2011 Lily, a 4-year-old Caucasian female, has she been complaining of being tired all the time. She is pale and is a picky eater. Her mother is a single mom with a small budget to feed a large family. Lily eats only pasta, breads, and hot dogs, and she drinks only artificial fruit punch. Lily has iron deficiency anemia. In this first scenario I think that Lily has Pernicious Anemia or else identified as Vitamin B12 anemia. Several of the signs that Lily is encountering are similar to anemia which are Fatigue, pale appearance, and weakness. Pernicious anemia is usually initiated by poor eating regimen. B12 vitamin is necessary in the making of red blood cells; a Red blood cell holds oxygen throughout the body. The analysis pernicious anemia is reasonably straightforward. The physician does a bodily examination as well as blood test to decide the quantity of B12 and Folic Acid in the body. A lot of the warning signs of pernicious mimic that of an individual with a folic acid anemia also. An individual that is analyzed with pernicious anemia would need to request that their doctor speak to them concerning being monitored for abdominal cancer, the cause for this is pernicious anemia positions the individual at higher jeopardy for abdominal cancer. This remedy of pernicious anemia is fairly easy as well. A B12 enhancement may be all that is required to re-establish the appropriate amounts of B12 in the body. This enhancement is taken as an injection into the muscles or in a capsule structure. To make sure the B12 is being immersed into the body your physician possibly will do blood work every a month. If the amount of B12 is not improving to satisfactory amounts a blood transfusions may be necessary. Davon is a 5-year-old African American male who has just moved to Chicago, and he is visiting his new pediatrician for a kindergarten physical. His mother tells the nurse that she carries the sickle cell trait and wants Davon screened for it. Davon may have the sickle cell trait. In this second scenario I think that Davon has sickle cell anemia. The blood disorder that Davon has is a familiar hereditary trait amongst African American people. Sickle Cell anemia begins as soon as the red blood cells are not shaped in their normal circular form but relatively a semi-circular form. This semi-circular form initiates blood to proceed up which is extremely agonizing. Sickle cell hurts bones, organs and muscles. Regular Blood examinations are given to make sure if the individual has sickle cell anemia or if they are merely a carrier for it. If you are a carrier that does not signify that you contained sickle cell, however it can be passed on to your offspring. Great deals of hospitals examine infants prior to them going to the house as soon as being born. Medications amongst kid’s age two months to five years old are required of antibiotics to avoid illnesses, plus pain management is extremely essential among the healing of sickle cell. At present there is no way to tell for sure that a blood transfusion will be able to assist the patient dealing with the agony of rigorous sickle cell. At hand there is no way to stop sickle cell from happening; there is presently pain management to relieve the aching break outs of sickle cell. Spencer has noted over the past several weeks that he is having more bruises, or ecchymosis, all over his body. After coughing this morning, he noticed tiny red marks all around his eyes. Spencer has thrombocytopenia. In this last scenario I believe that Spencer musts see his physician to be looked at for potential leukemia. Spencer has been bruising incredibly effortlessly recently and that is a few of the signs of pre-leukemia. There are items that Spencer may have come into connection with such as radiation. Radiation is not the single thing that can bring about leukemia it can as well be genetic. In order to identify leukemia your physician will arrange to do chest x-rays, CT scans, blood work and potential lumbar puncture to discover if leukemia is the identification and what type of leukemia it is so that appropriate action can be in progress. The customary management of leukemia is chemotherapy. Even though chemo is helping, the growth can resume spreading and stem cell transplant possibly will be required. Various forms of leukemia cannot be stopped however other forms can be prevented by not smoking, and keeping away from benzene and radiation. Reference Health Central (2005-2011) Retrieved on November 20, 2011 from http://www. healthcentral. com/encyclopedia/408/622. html Kids Health (2005-2011) Retrieved on November 20, 2011 from http://kidshealth. org/teen/diseases_conditions/blood/sickle_cell_anemia. html

The Common Definition Of Gestational Diabetes Mellitus

The common definition of gestational diabetes mellitus (GDM) is glucose or carbohydrate intolerance with onset, first recognition or first diagnosis during pregnancy; it is a common complication in pregnancy that typically ends a few weeks after birth (Coustan, 2013; Zhang Ning, 2011; Brown, 2011). Although the causes of GDM are not known, it appears that hormones from the placenta lead to insulin resistance in the mother; this insulin resistance combined with an inadequate insulin secretion to compensate for its resistance has a central role in the pathophysiology of GDM, which can then lead to hyperglycemia and gestational diabetes mellitus (Zhang Ning, 2011; Blake, Munoz, Volpe, 2014). It is thought that women who develop GDM†¦show more content†¦2014; Zhang Ning, 2011; Tobias, et al., 2012). Diagnosis and management of gestational diabetes According to Blake (2011) glucose screening is recommended for women at high risk (including the risk factors mentioned above) for gestational diabetes, but is not recommended for certain women; women who are: under the age of 25, no first degree familial diabetes, normal pre-pregnancy weight and healthy pregnancy weight gain, no history of glucose intolerance, and no previously poor outcomes obstetrically. In comparison, the American College of Obstetricians and Gynecologists (ACOG) endorses universal screening of all pregnant women for gestational diabetes mellitus (GDM) (Coustan 2013). The usual screening test used for GDM is a 50-gram 1-hour glucose challenge (50-gram oral glucose test) at 24-28 weeks gestation (Coustan 2013; Brown, 2011). This one hour glucose test is used as the initial screening tool to identify potential cases that may need further testing; further testing is required if the glucose level is greater than or equal to 130 mg/dL (Brown, 2011). The first test is followed up with either the 100-g/3-h oral glucose tolerance test (OGTT) or the 75-g/2-h OGTT; the OGTT is usually performed by giving a pregnant woman a drink containing

William Shakespeare s The Family - 789 Words

Gilbert is depressed a result of his role in the family, he appears emotionally detached and limited social interactions. For example, his relationship with Mrs. Carver is convenient, but does not have any room for progression and he does not appear emotionally invested at all. Gilbert’s the financial provider for the family, and it limits his ability to from social connections because his job and family come first. Gilbert takes Arnie to work with him, and also on social activities when he does attempt to branch out. The job at the store that Gilbert possesses is limited in growth potential due to Endora having another store that is bigger and more convenient. Gilbert is limited in his options, his future seems bleak and he does not have control over the outcome. He accepts his fate as the provider and fixer of the family. For example, in the movie a statement is made that Gilbert will fix it, because he is Gilbert. This accentuates the point that Gilbert’s main role i s to fix the problems of the family. Strengths The Grape family experiences dysfunctions just like every family in this world, and when watching the movie this is clearly evident. The family goes through their shares of ups and downs, but they stick together. It is through adversity, and hard times that the family’s resiliency is demonstrated (Roehlkepartain and Syvertsen, 2014, p. 16). Even though their problems are highlighted in this movie, the family also displays strengths. The strengths that will beShow MoreRelatedWilliam Shakespeare s Family Dynamics1560 Words   |  7 PagesMany fathers appear in the works of William Shakespeare, family dynamics are the center of nearly all his plays. Shakespeare must have known that relations between members of shared bloodlines were ripe for drama, suspense, and highly emotional content. However, despite the many fathers depicted, and plays named for them, fathers King Lear and Titus Andronicus stand as share contrasts to one another. Both have their plays named ominously for them, insinuating that they are the center of the eventsRead MoreFamily Ties : William Shakespeare s King Lear1258 Words   |  6 PagesFamily Ties At the heart of the play King Lear by William Shakespeare lies the theme of the relationship between father and child. Lear and Cordelia’s relationship is strong and it is very different than the relationship between Lear, and Cordelia’s sisters, Goneril and Reagan. Lear and Cordelia have different views of what is important in the world, these different views is what ultimately causes their bond to break. The separation of Lear and Cordelia ultimately causes a rift in the play and conflictRead MoreFamily Feud in William Shakespeare ´s Romeo and Juliet603 Words   |  2 PagesThey soon find out they are from families that greatly despise one another and know that they should not be together but they are already too far fallen for each other. Romeo is soon exiled and so they decide to run away together because Juliet does not want to be without him and that plan ends up going downhill. Romeo and Juliets parents were bad influences on their kids because of their refus al to end a long lasting feud, teaching hate towards the opposing family and pushing their kids to do thingsRead MoreWilliam Shakespeare s Influence On The Course Of World History1440 Words   |  6 PagesWaldo Emerson, a famous essayist inspired by Shakespeare’s works. William Shakespeare was a renowned author, poet, actor, and playwright. He has contributed to many components of life today such as; founding modern English language, contributing to literature, contributing to modern theater, and contributing many of his works to modern English. William Shakespeare has greatly impacted the course of world history. William Shakespeare was believed to be born on April 23,1564, in his hometown of Stratford-upon-AvonRead MoreWilliam Shakespeare s Life And Life1307 Words   |  6 Pages William Shakespeare s life was very interesting, to say the least about him. â€Å"An English playwright and poet, William Shakespeare is often considered the greatest dramatist the world has ever known and the most recognized poet in the English language† (Lindaman). From a very young age, William was a very bright kid, who had gained a love for theater. Ever since that love as a kid, it only grew stronger. Not only did he have a love for theater, but also poetry. Throughout Shakespeare’s life familyRead MoreWilliam Shakespeare : The Greatest Writer Of All Time1008 Words   |  5 Pages William Shakespeare is considered the most influential and greatest writers of all time because he writes great stories, he has the ability to turn phrases, and has very a compelling use of characters. I will be in cluding in my research countless facts about Shakespeare and educated information on why William Shakespeare is considered the greatest writer of all time. Shakespeare s feats and accomplishments have all been established and based on his early life and childhood. William ShakespeareRead MoreEssay On William Shakespeare1127 Words   |  5 PagesThis is an informational essay about Poet, Actor, and Playwright,William Shakespeare. In this essay you can find much information ranging from fun facts to his death. This essay tells much about his life and includes some details of family members. The key purpose of this essay is to inform curious people about William Shakespeare. â€Å"I regard the theatre as the greatest of all art forms, the most immediate way in which a human being can share with another the sense of what it is to be a humanRead MoreWilliam Shakespeare s Romeo And Juliet, King Lear, And A Midsummer s Night Dream1037 Words   |  5 Pagesof Avon, commonly known as William Shakespeare is one of the best known playwrights in the (Video). A few of his most famous plays include Hamlet, Romeo and Juliet, King Lear, and A Midsummer’s Night Dream (McArthur). Although he was popular during his time, Shakespeare’s influence continued to grow after his death and today he well known around the world. He added 2,000 words to the English dictionary and he is the 2nd most quoted after the Bible (Video). Shakespeare is one of the most influentialRead MoreWilliam Shakespeare s Life Experiences997 Words   |  4 PagesKemal 1 Ayesha Kemal Mrs. Holcombe Period: 7 10/05/14 Shakespeare’s Life Experiences William Shakespeare was born on April 26, 1564 to John and Mary Shakespeare. As a child Shakespeare grew up in the town of Stratford-upon-Avon in the United Kingdom. He grew up attending a school called King Edward VI School, where he learned to read, write, and use proper grammar. He continued to attend school until his family had some economic hardships and he was unable to attend university. Instead he got marriedRead MoreWilliam Shakespeare Biography Essay1691 Words   |  7 Pageswas Shakespeare Biography? Who was William Shakespeare? Where was he born? Where did he go to school? How did William Shakespeare live his life from the beginning to the ending? William Shakespeare’s life became a great mystery with lack of evidence to support any findings. His schooling, his family and parents will be revealed in my paper. Who were William Shakespeare’s parents? The parents of Mr. Shakespeare were John Shakespeare and Mary Arden Shakespeare. Mary Arden married William Shakespeare

Compare And Contrast Buddhism And Christianity - 1729 Words

Compassion is basically considered to be one of the most virtues in almost all religious traditions such as Buddhism and Christianity. Buddhism and Christianity are two different religions but both of them are interrelated. Both religions have hope of life after death, hope of reincarnation of Buddhists, eternal life of Christians, but live consciously. Both Buddhism and Christianity were founded by spiritual leaders and masters who tried to prove a way of salvation. Based on religious writings, this paper explores the way Buddhism and Christianity are different and in what ways they similar from the point of salvation, life after death, and love. According to the Buddha, it is possible for one who accepts and obeys four noble truth†¦show more content†¦Their goal is to end this cycle by achieving Nirvana. Nirvana is the state of existence realized by eliminating desire. Nirvana comes at two moments, awakening and enlightenment, and in the Paris Bilbana, when the person s fi re finally flickers (final death). The way to Nirvana is divided into eight categories of fields to avoid bad karma, leading to the regeneration of dangerous difficult forms. If a person has the intention to expand their service for the benefit of others, the correct action will be executed automatically. However, in order to extend the feelings of these affection and kindness to others, we must start from among them first. This means that according to the doctrine of Buddhism, people can increase this kindness to someone only by making our own body affectionate. Even if you love yourself, no one will harm others. Therefore, only by creating a room for love for themselves, people can share or have the same feelings for others. Metta in Buddhism is traditionally established as one of the four related qualities called Divine Abidings. Love (Metta) and the other three: compassion (Karuna), joy (Mudita) and equality (Upekkha), make up these Divine Illimitables. These can be understood i n two extreme aspects of Buddhism. The next level is the joy of love and compassion that our love for others has evolved into empathy, sympathy and pity that then result into Love – Kindness. This condition will be perfect when aShow MoreRelatedCompare And Contrast Christianity And Buddhism1265 Words   |  6 PagesChristianity, the religion that originated by their savior Jesus Christ, died for the salvation of all humanity. Buddhism, the religion that was founded by Siddhartha Gautama, was a privileged man that gave up worldly possessions and material wealth to reach a state of Enlightenment. These two religions are followed by millions of people to this day. Although very different, they do share some similarities with each other, as well as having their own unique characteristics that continue to bringRead MoreCompare and Contrast Buddhism and Christianity1311 Words   |  6 Pagesafterlife, and then further developed into tribal religions, which evolved into ancestral worship, then to polytheism, and lastly into monotheism. Monotheism in the form of Christianity is the largest religion of the modern world, and it has similar beliefs to other world religions such as Buddhism. Christianity and Buddhism are similar because both religions teach about the equality of people and that making good choices reflects the positive teachings of that religion. They are also similar inRead MoreAP World History Compare and Contrast: The Spread of Christianity and Buddhism in the End of the Classical Period.909 Words   |  4 Pagesï » ¿Compare and Contrast: The Spread of Christianity and Buddhism in the End of the Classical Period. World History AP Christianity and Buddhism are two different religions that developed and spread contemporaneously in during the Classical Period different territories. Both of them share some similarities as well as differences. Both of these religions were founded based upon different principles taught by different people; in Buddhism’s case Gautama Buddha a thinker and in Christianity’sRead MoreChristianity vs Buddhism923 Words   |  4 Pagesreligions do—they all contain truths,† said by Muhammad Ali. Religion is the belief and reverence for a supernatural power and powers regarded as creator and governor of the universe (2003). The religions I’ve chose to compare and contrast would be non denomination/ Christianity and Buddhism. Each religion would be broken down by their religious belief, religious ritual, and religious experience. The definition of these religious things are: religious belief is a statement to which members of a particularRead MoreSimilaritie s Between Buddhism and Christianity814 Words   |  4 Pagesdetrimental influences of cultural globalization. It is generally acknowledged that Buddhism and Christianity are ancient and global religions; however, whether the belief in Buddhism is credible or not, has sparked spirited debate. The Christian believes the Buddha is a â€Å"shadow†, and he is not to be believed. Actually, there are some similarities in terms of histories, main figures, and beliefs between Buddhism and Christianity. In order to solve sources of conflict, the Buddhists and the Christians shouldRead MoreSimilarities Between Christianity And Buddhism807 Words   |  4 Pagesaspect its best to compare religions to determine which views are acceptable and which ones are not suitable by specific preferences. The following is a comparison between Christianity and Buddhism. Buddhism and Christianity are both religions that have a substantial history and millions of dedicated followers throughout the world. In some ways, the two religions are similar, being based largely on the teachings of a single man; Siddhartha Gautama, the Buddha in the case of Buddhism, and The Lord JesusRead MoreCompare and Contrast Judaism and Buddhism Essay647 Words   |  3 PagesCompare and Contrast Judaism and Buddhism One of the most early religions are Judaism and Buddhism. Both Judaism and Buddhism have lots of differences beliefs and practices and only few similarities. Judaism was started in 2000 B.C.E, led by Abraham. Buddhism was started in 560 B.C.E, by Siddhartha Gautama. Both religions have different point of view. Buddhism don’t believe in deity and Judaism believe in deity. Buddhism are just followers of Gautama and Judaism believe in Yahweh (the GodRead MoreWorld Religions: Comparative Discussions1010 Words   |  4 PagesWorld Religions: Comparative Discussions 1.Compare and contrast Hinduism and Buddhism on the question of atman. What does each tradition have to say about whether a human being has an individual soul? What is the significance of this soul (or lack thereof) in each tradition? The concept of the self is critical to a great many religious traditions. Understanding ones own individual position within the context of the universe helps to drive ones relationship to the divine, to the pedestrian andRead MoreJesus The Christ And Gautama The Buddha1400 Words   |  6 Pagesthe Christ and Gautama the Buddha In this paper, I want to compare and contrast Buddha and Christ, the two personalities that have significantly influenced human history: one of the eastern hemisphere and the other the western hemisphere of earth. Both Buddha and the Christ have millions of followers. Not only are their teachings of huge interest separately, but also is there growing interest in how they relate to each other. In Christianity, there is an all-loving, all-power God. He designed a worldRead MoreHealth Care Provider And Faith Diversity1530 Words   |  7 Pageshigher power remains the same. Furthermore, being able to compare two prevalent cultures such as Christianity and Buddhism, shows that faith is prevent along with the rituals that go along with them. However, for many, taking care of someone with a different religious preference can be difficult at times, the basic underlying concepts of health, healing, and kindness remain the same. This paper will address the different worldview questions, compare the different beliefs, spiritual perspectives, critical

Biology By2 Revision Free Essays

Parasitic Nutrition 21 May 2011 10:43 = organisms that live on or in another organism obtaining nourishment at the expense of the host and causing harm. Gut parasite (Taenia solium) = tapeworm Primary host = human (eat uncooked infected pork) Secondary host = pig (drainage channels contaminated by human faeces) Adaptations†¦ – Suckers hookers (attachment) – Body covering (immune responses) – Thick cuticle (inhibitory substances = enzymes) – Simple body systems (reproduction) – Very thin large surface area (food absorbed over whole body surface = diffusion) – Male female sex organs (gut can only accommodate 1 tapeworm) – Number of eggs produced (increase chance of survival) – Eggs have resistant shells (survive until eaten) Dormant embryos can form cysts in organs – damage surrounding tissue BY2 revision Page 1 Adaptions to different diets 21 May 2011 10:53 Reptiles Amphibians = swallow food whole Mammals = cut up and chew (palate separates nasal cavity mouth – kept in mouth longer) Carnivore = short gut (easily digest protein) Herbivore = long gut (plant digestion difficult) Dentition Mechanical digestion = easier to swallow increases surface area for enzyme action Herbivore Incisors Canines Lower jaw, cuts against horny pad (upper jaw) Indistinguishable from incisors Carnivore Sharp (tear flesh from bone) Large, curved, pointed = seizing prey, killing tearing flesh Carnassial (slide past each other = garden shears) molars = cutting/crushing) Vertical (open wide to capture kill prey) Not horizontal (dislocation) Jaw muscles = well developed/powerful (grip firmly on prey/crush bones) Cheek teeth Interlock. (W into M) Worn down = sharp enamel ridges (efficiency). We will write a custom essay sample on Biology By2 Revision or any similar topic only for you Order Now Open roots (grinding) Jaw movement Other Circular grinding. Horizontal plane Diastema = gap between front side teeth. Tongue moves cut grass to grinding surfaces (cheek teeth) Ruminants Produce most protein eaten by humans eg. Cows/sheep Mutualism/Symbiosis = close association between members of 2 species, both derive some benefit from the relationship. – Can’t digest cellulose (no cellulose enzymes) – Cellulose-digesting bacteria live in gut of cow – Separated = food left long enough for digestion, bacteria isolated (optimum pH conditions) Cellulose digestion†¦ – Grass chopped (teeth), saliva, cud formed, swallowed – 1st stomach = cellulose digesting bacteria (glucose = fermented – organic acids into blood. Waste = co2 methane – Cud into next region, regurgitated chewed again – 3rd stomach = water absorption – 4th stomach (‘normal’ stomach) = protein digestion – Small intestine = absorption Rumen = greater variety of mutualistic organisms than in caecum More efficient = more complete breakdown of cellulose Bacteria = source of protein when dead BY2 revision Page 2 Digestion 21 May 2011 11:35 = the break down of large insoluble molecules into smaller soluble molecules. Physical chemical. Food passes through alimentary canal where it is digested absorbed into the body. Digestive enzymes = hydrolases (catalyse hydrolysis of substrate – addition of water) – Carbohydrates (polysaccharides) disaccharides monosaccharides (Amylase = maltose glucose) – Proteins polypeptides dipeptides amino-acids (peptidase = endo/exo) – Fats fatty acids glycerol (lipase) Mouth (buccal cavity) – Mechanical digestion (teeth) †“ Saliva = salivary lands (mucus, salivary amylase mineral ions = optimum pH – slightly alkaline) = lubrication some protein digestion (amylase = starch maltose) – Swallowed as bolus Oesophagus – Peristaltic contractions (longitudinal circular muscles = not under conscious control) – Occurs all way through alimentary canal Stomach = muscular sac (2 sphincter muscles = cardiac pyloric keep food in stomach) – Muscles in stomach wall contract rhythmically (mix food with gastric juice = secreted by stomach wall) – Gastric juice = optimum pH of enzymes (pH2. 0), kills most bacteria, peptidase enzymes = protein polypeptides Pepsinogen (inactive) = activated by HCl to active peptidase enzyme – Mucus = form lining (protect wall from enzymes acid/assist movement) – Food leaves as chyme – Purpose of HCl = optimum pH for enzymes, kill microbes, activate pepsinogen (pepsin) Gastric glands = peptic/chief cells (pepsinogen = inactive until HCl), oxyntic (secretes HCl) goblet cells (mucus) Small Intestine = duodenum (first 20cm) ileum Bile = produced in liver, stored in gall bladder, into duodenum via bile duct. = no enzymes. Bile salts = emulsifying lipids (lowers surface tension = globules – droplets [surface area]) = neutralise acidity = exocrine glands in Pancreas via Pancreatic duct. = Contains enzymes. Trypsinogen – Trypsin (Enterokinase) = Endopeptidases (protein peptides) Pancreatic Amylase (starch maltose) Pancreatic Lipase (lipids fatty acids glycerol) Pancreatic juice Walls of duodenum = Brunner’s Glands (secrete alkaline juice mucus) – correct pH lubrication/protection Enzymes secreted by cells at tips of villi (Crypts of Lieberkuhn) Maltase = Maltose 2 Glucose Sucrase = sucrose glucose galactose Endopeptidases/Exopeptidases = polypeptides amino acids Endo = quaternary/tertiary – smaller polypeptides. Exo = peptides – amino acids Absorption Ileum adapted†¦ – Long BY2 revision Page 3 – Long Lining folded = large surface area Villi = finger like projections Epithelial cells = surface of villi (microscopic projections – microvilli) Large number of mitochondria = lots of energy required Glucose Amino-acids = epithelium of villi (diffusion active transport) into capillary network – hepatic portal vein to liver Fatty acids Glycerol = lacteal (blindly ending lymph capillary) – lymphatic system into bloodstream (thoracic duct) Fatty acids, Glycerol most vitamins = diffusion through epithelial cell membrane Glucose, Amino acids dipeptides = need ATP (energy) – co-transport (Na+ ion) Dipeptides digested intracellularly-pump ions out and then draws more in – carries molecules in with it. Large intestine – Caecum, Appendix, Colon Rectum – Water mineral salts absorbed in colon – vitamins secreted by micro-organisms (vitamin K folic acid (Vitamin B9) – Faeces = semi-solid condition (undigested cellulose, bacteria, sloughed cells) – defaecation Uses†¦ Soluble food products – bloodstream – tissues (assimilation/provide energy) – Glucose = energy release (respiration)/excess stored (fat cells) – Amino Acids = protein-synthesis. Cannot be stored (deaminated – urea {disposed} carbs {stored}) – Lipids = membranes/hormones/excess stored as fat BY2 revision Page 4 Structure of the gut 24 May 2011 08:52 Peristalsis = aids movement of food through alimentary canal 1) 2) 3) 4) Ingestion Digestion (mechanical = increase surface area/chemical = enzymes, glands in wall/outside wall) Absorption Egestion Structure of Mammalian Gut – Outer serosa = layer of connective tissue (protection/reduces friction from other organs as it moves) – Muscle layer = inner circular/outer longitudinal muscles = peristalsis – Sub-mucosa = connective tissue, contains blood/lymph vessels – absorption nerves (co-ordinate muscular contractions – peristalsis) – Mucosa = innermost layer (lines wall of gut), secretes mucus (lubrication protection), secretes digestive juices in some regions (stomach)/absorbs food (ileum) – Lumen = cavity of gut BY2 revision Page 5 Glands 1) Large glands outside gut – secretions pass through tubes/ducts into lumen Eg. Salivary gland, liver, pancreas 2) Glands in form of cells in sub-mucosa Eg. Secrete mucus in duodenum (Brunner’s glands – alkaline juices also) 3) Glands in form of cells in mucosa Eg. Gastric glands(stomach) = gastric juice Crypts of lieberkuhn(in base of villus of small intestine) = enzymes (complete digestion) – maltase = maltose – Sucrase = sucrose – Endopeptidase/exopeptidase = peptides/dipeptides BY2 revision Page 6 Adaptions for nutrition 24 May 2011 09:37 Nutrition = obtain energy to maintain life functions and matter to create/maintain structure (from nutrients) Autotrophic plants Use simple organic materials CO2 H2O to manufacture energy make complex compounds (make own food) – provide food for others = producers Green plants build up complex organic molecules eg sugars from CO2 H2O. Source of energy = sunlight (absorbed in chlorophyll related pigments) [6CO2 +6H2O C6H12O6 + 6O2] Use energy from special methods of respiration to synthesize organic food Consume complex organic food material (cannot make own food) = consumers. Take food into bodies and break down by digestion. Usually internal in digestive system. Digested material – absorbed (body tissues – used by cells) Herbivores/Carnivores/Detritivores Dead/decaying matter – no specialized digestive system. Secrete enzymes outside body absorb. (extracellular digestion). Microscopic = decomposers (important recycling valuable nutrients – nitrogen) – Photosynthesis Plants/algae/ certain bacteria Autotrophic bacteria Animals, fungi, some protoctists bacteria Most animals – Chemosynthesis Heterotrophic – Holozoic feeders – Saprophytes (saprobionts) – Parasites – Mutualism (symbiosis) Fungi some bacteria Tapeworm Organism that live in/on another organism and receive nutrition from it. Host suffers harm. Highly specialized. Cellulose Involves close association between members of2 different species. digesting bacteria Both derive some benefit from the relationship BY2 revision Page 7 Reproductive Strategies 24 May 2011 10:08 Life cycle = sequence of changes through which it passes during its life from origin in reproduction until death. Reproduction = ability to produce other individuals of the same species Asexual – Rapidly produces large numbers (identical genetic composition = clone) – Binary fission (eg. Unicellular organisms – bacteria/amoeba) – Budding (eg. Hydra/yeast) – Bulbs (eg. Onion/daffodil) – Runners (eg. Strawberry) – Tubers (eg. Potato) Sexual – Involves 2 parents – Less rapid than asexual – Offspring are genetically different – Fusion of haploid gametes Advantages/Disadvantages†¦ Asexual = lack of variety (adapting to environmental change) = if well suited to environment conditions, large numbers of successful type built up quickly Sexual = genetic variety (adapt to environmental change) = development of resistant stage in life cycle (can withstand adverse conditions) = formation of spores, seeds, larvae = dispersal of offspring. Reduces intraspecific competition – enables genetic variety to develop as required. = more chance of mutation (complexity of process) Production of Gametes Diploid = body cells (mitosis) Haploid = sex cells/gametes (meiosis) Haploid Sperm + Haploid Egg = Diploid Fertilized Egg Zygote formed – mitosis to grow Male gamete = small extremely motile Female gamete = large/sedentary (presence of stored food) Mammalian eggs have only enough to survive until formation of placenta External Fertilization – Discharge gametes directly into sea/freshwater – Considerable wastage = eggs may not encounter sperm – Vast numbers of gametes produced – Frogs – joining of sperm/egg assisted by coupling. Male rubs hind legs on female for her to lay eggs, he immediately releases seminal fluid over them. – Amphibians usually terrestrial, must return to water to breed = external fertilization Internal Fertilization – Occurs inside body of female – Requires intermittent organ to introduce sperm to female’s body – Less chance of gametes being wasted BY2 revision Page 8 – Less chance of gametes being wasted Allows male gamete to be independent of water for movement Fertilized egg can be enclosed with protective covering before leaving female. (Animals lay eggs) Embryos develop within parent and derive nourishment from her (placenta) = greatest adaption (mammals) Development of Zygote – Usually outside body – easy prey for predators – Many eggs produced to ensure some survive – Insects, internal fertilization (ensure sperm deposited in female’s reproductive tract), external development (laid on food source) – Evolution of amniote egg (reptiles/birds) = fluid filled cavity, surrounded by membrane protective shell, encloses embryo within yolk sac – Birds incubate eggs = embryo development (external) – Mammals = young retained in mother’s womb/uterus (no shell). Embryo nourished from mother’s blood supply (placenta). Born in relatively advanced state of development. Parental Care – Very little usually – Stickleback looks after eggs, defends territory, fans eggs to provide o2 until they hatch – Birds mammals = provision of shelter, feeding, protection from predators, training for adult life. More parental care provided = fewer offspring produced Unisexual /Hermaphrodite – Plants = male and female gametes produced in one individual – Every individual capable of forming fertilized eggs – Possibility of self-fertilization = inbreeding (reduced genetic variability) – No intromittent organs – special techniques evolved for transferring gametes Success of Insects – Mainly terrestrial – Depend on these to pollinate crops – Competition for food also – Carry disease eg. Malaria Incomplete Metamorphosis (eg. Grasshopper) – Egg – Intermediate form = nymph (resembles adult – smaller) – Hard exoskeleton – doesn’t grow, must shed skin/molt – Does this a series of times until it reaches full size Complete metamorphosis (eg. Butterfly/housefly) – Egg – Lava (specialized for feeding/growing) – Pupa/chrysalis – complete change – Emerges as adult specialized for dispersal and reproduction Plants Simple plants = algae (seaweeds = confined to sea) mosses ferns (confined to damp areas -male gamete can swim to egg) Successful plants = conifers flowering plants (independent of water for reproduction – able to colonize land) Flowering plants = morphology (Efficient water carrying xylem vessels reproduction) – Male pollen grains with hard coat = withstand desiccation (transfer to stigma of female – affect by environmental conditions) – Plants grasses = small inconspicuous flowers – pollen carried by wind – Brightly coloured flowers scent = attraction by insects (carry pollen to stigma) BY2 revision Page 9 – Brightly coloured flowers scent = attraction by insects (carry pollen to stigma) Male gametes travel through pollen tube to female part and egg (no longer needs film of water to reach egg) Fertilised egg develops into seed containing food store (with resistant coat) Key to success = relationship with animals (attract insects which pollinate/seed dispersal) enclosure of eggs in ovary and evolution of seed – Can survive adverse conditions Flowering plants are so successful because of†¦ – Short interval between flower production and setting of seed (few weeks) – Seed with food store = embryo develops until leaves are produced above ground (photosynthesis) – Seed protects embryo from desiccation other hazards = resistant coat – Leaves deciduous succulent = decay when fall to ground – humus produced. (rapid recycling of ions for reuse) BY2 revision Page 10 Translocation 24 May 2011 14:41 = transport of soluble organic materials, sucrose a nd amino acids (bi-directional movement) Products of photosynthesis = phloem. From source (area that makes the photosynthate – sucrose = leaves) to sink (where needed for growth/storage) Phloem structure – Sieve tubes (adapted for longitudinal flow of material = no nucleus ,have pores =sieve plates allows rapid flow of manufactured food substances) – Companion cells (linked to sieve tubes by plasmodesmata with fibres parenchyma, dense cytoplasm = lots of mitochondria – lots of metabolic activity, large nucleus – controls activity) – Phloem fibres – Phloem parenchyma â€Å"Mass flow† hypothesis – There is a passive flow of sucrose from source to sink – Does not account for observations such as movement in opposite directions at same time rate – Other hypotheses = diffusion, cytoplasmic streaming Evidence for translocation†¦ 1) Aphid (greenfly) – Feed (proboscis), leave embedded proboscis, liquid = sucrose amino acids. Sectioning stem shows proboscis is in phloem sieve tu be 2) Ringing Experiments – Cut off ring of bark (including phloem, leave xylem), immerse in water. Swelling above cut = accumulation of organic solutes, cannot continue. Will eventually die 3) Radioactive isotopes – Carbon-14 supplied to plant – fixed in glucose upon photosynthesis (14C6H12O6) – Stem cut, x-ray = phloem contains radioactivity BY2 revision Page 11 How to cite Biology By2 Revision, Papers

Strategy Case Analysis of AndFound for VV and Reza - myassignmenthelp

Question: Discuss about theStrategy Case Analysis of AndFound for VV and Reza. Answer: Introduction Presentation of the Case The strategies adopted by an organization should be in alignment with the vision and values of the organization (Gamble and Thompson 2014).The case is about AndFound, an online platform for connecting investors with selected start-ups. The main actors of the case are VV and Reza, the founders of the online platform. The service of AndFound was launched in 2012 and it gained immense popularity among users. AndFound was first started as a blog which provided entrepreneurs useful information on how to find funding and entrepreneurs soon approached VV and Reza and were seeking referrals to angel investors. VV and Reza thus decided to make use of the information collected from investors, for instance the past funding history of investors and the kind of business they were interested to fund was analyzed. The next step for VV and Reza was to develop technology for their online platform. This online platform helped the start-ups to create online profiles like Facebook pages. Investors could search for entrepreneurs using filter criteria, for instance, they could filter entrepreneurs who have studied in MIT or Harvard but the services of AndFound was free. Instead of worrying about the revenue VV and Reza focused on the growth and quality of their business (hbr.org 2017). An organization must analyze its mission, values and vision before implementing major strategies (Hubbard, Rice and Galvin 2014). Discussion Presentation of the Problem in the Case Organizations should analyze its current strategies to create operational efficiency and gain competitive advantage (Harrison and John 2013).AndFound managed to raise seed capital from angel investors and a foundation, however after the first round of seed funding, the organization did not raise a single penny. It is difficult to build a two-sided capital like AndFound which comprises of entrepreneurs on one side and investors on the other side. In the initial years of business, focus of AndFound was to increase the customer base and improve the experience of its users. The founders of AndFound VV and Reza were of the opinion that if they charge money from the users of the site; it would drive away high-caliber entrepreneurs and investors. They wanted to make their site valuable to the start-up community and had the firm conviction that they would manage to find some way to fund their business later. But the problem with the case is that investors prefer to see cash flow potential of a business. On the contrary AndFound was not chasing revenue, instead they wanted to deliver best and free services to customers. VV and Reza were stuck in a dilemma about the timing to raise funds for their business and they discussed about which business model to follow. VV feared that if their business does not adopt the revenue model, it would not mature (hbr.org 2017). The strategic choice of a start-up organization is of paramount importance for its success (Hill, Jones and Schilling 2014). For a start-up organization, the strategic choice is important as the organization has limited resources (Peppard and Ward 2016). Presentation of different option and pros/cons of each option The process of monitoring and implementing strategies are of paramount importance for an organization (Morden 2016). Talent Portal is a source by which AndFound can generate revenue. A section of the AndFound site was set up by VV and Reza to connect jobseekers with start-ups. The start-up organizations could apply filter to select the potential candidates for their organization and AndFound could make around 2000 introductions every week for 30,000 candidates and this amount can enable an organization to save around $25000 in recruitment fees per candidate. However, AndFound provided this service for free but this service can be a source of cash for the AndFound (hbr.org 2017). Pros-This option is in alignment with the mission of AndFound to connect investors with entrepreneurs. Cons- This business is not a core business of AndFound and the online platform will face competition from recruitment agencies. VV and Reza can generate revenue from the tools and documents that they have developed to make the funding process easy for entrepreneurs by connecting them with investors. Most of the features and services in the online platform are available for free, for instance, the online platform provides valuable information in the form of blog posts, but AndFound can set up a paid membership or charge subscription fees from users to access the services. AndFound has many active and engaged investors and start-ups companies in the site, VV and Reza should have the confidence that they have already created a sustainable online platform to connect entrepreneurs with investors and have gained the trust of consumers (Stead and Stead 2013).Customers are already getting great value from the online platform, so they will definitely understand the need of AndFound to grow into a sustainable business. Users will definitely pay for some of the services and features of AndFound if VV and Reza are transp arent about the fees (hbr.org 2017). Pros- AndFound can take leverage of its Customer Perceived Value and charge fees for some services. Cons- Monetization efforts can alienate customers. Option 3 AndFound has partnered with one broker-dealer so that small investors can easily invest in micro VC funds rather than individual start-ups. Andound was providing services to customers as a facilitator without charging any money from them, but it can charge the broker dealer a percentage of the fees. Pros- This option can generate revenue for AndFound. Cons- Paid products can generate less word-of-mouth. Option 4 The other option is to offer a product that can help angel investors utilize their expert knowledge by aggregating funding from other angels on the online platform. Each of these investments could be structured as a separate fund. AndFound can charge a portion of the profit from the investors when they make money upon cashing out (hbr.org 2017). Pros- AndFound can learn about customers willingness to pay. Cons- This method can halt momentum of business temporarily. Option 5 Starting with a Token Fee The 10,000 users of the site could be charged $ 2.29 a month. Only this meager amount of money can result in a revenue of $300,000 a month or $3.6 million a year (hbr.org 2017). Pros- $ 2.99 is a very small amount for the value that AndFound is creating. Cons- This is only an interim source of operating funds Option 6 Subsidize one side of the market AndFound has another option to charge fees from investors but the services for start-ups should remain free (hbr.org 2017). Pros- This option can help AndFound experiment with revenue sources. Cons- This option cant be adopted as a long-term revenue model. Option 7 Focus on the product VV and Raza can adopt the Facebook approach of building a great product first then worry about revenue later. AndFound has an incredible database of investors, so if they focus on building a great product, they will find sources to fund their business in future (hbr.org 2017). Pros- This option is in alignment with AndFounds vision and mission. Cons- Without experimenting with revenue options, the business of AndFound can never reach maturity. Conclusion The Preferred Strategic Option A hierarchy of strategy statements is mission, values, vision, strategy and balance scorecard (how to monitor and implement the strategy).According to me, for a start-up company like AndFound which performs in a rapidly growing sector, six months is a century to adopt the revenue model. Most of the tech companies charge fees from inexperienced entrepreneurs who try to raise funds for their business like FundersPlatform that charges exorbitant fees from the entrepreneurs.But AndFound has set up a trustworthy and transparent business platform and users which include investors and entrepreneurs have been using the site since several years. AndFound should stick to its mission of making the fundraising process transparent and providing the entrepreneurs greater access to capital. AndFound has already gained Customers Perceived Value (CPV) and should start testing revenue strategies. The organization cant live on seed capital forever. VV and Reza should contemplate on how and when they ca n introduce paid features to AndFound. For instance, the best option for AndFound could be to charge fees from non-core activities for instance, the Talent portal of AndFound. A quarter to a third of a new hires first year salary is paid by Companies to a professional recruiter. So such business organizations will definitely pay AndFound a fee for similar services. Thus AndFound can keep its core business free for its users but can make non-core activities like the Talent portal chargeable. By this process, AndFound will not deviate from its noble mission of connecting entrepreneurs with investors, at the same time VV and Reza will be able to experiment with different revenue options on a small scale by targeting segments of users of AndFound. This will help AndFound to maintain commitment to core business model and generate revenue simultaneously, because AndFound cant rely on seed capital forever. This option can enable AndFound to ignore traditional industry boundaries and produc t definitions and to focus on creating value as well as to focus on customers experience. AndFound must consider its perspective (mission), position in the industry, plans and goals and patterns of action for successful implementation of strategy .The intended strategy for AndFound is to connect entrepreneurs with investors through an online platform by providing free service. The emergent strategy of AndFound should be not to commit to a revenue model but to experiment with interim sources of revenue like the Talent Platform. References Gamble, J.E. and Thompson, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill. Harrison, J.S. and John, C.H.S., 2013.Foundations in strategic management. Cengage Learning. hbr.org. (2017).Strategy Case of Andfound. [online] Available at: https://hbr.org/2015/09/case-study-should-this-startup-take-vc-money-or-try-to-turn-a-profit [Accessed 19 Oct. 2017]. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hubbard, G., Rice, J. and Galvin, P., 2014.Strategic management. Pearson Australia. Morden, T., 2016.Principles of strategic management. Routledge. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Stead, J.G. and Stead, W.E., 2013.Sustainable strategic management. ME Sharpe.